I’m Kayla. I run a tiny “story cart” at our weekend market. I read books. I hand out stickers. Kids plop on bean bags and giggle. I needed a brand that felt warm and bright, but not wild. So I hired Kiddieland Graphic Design.
If you’d like the blow-by-blow of how every deliverable came together, I also put together a full case-study version of this project for Moon and Back Graphics.
During my research phase, I also bookmarked Moon and Back Graphics because their story-book-style logos and print kits looked perfect for kid-centric booths like mine.
You know what? They mostly nailed it. Not perfect. But pretty darn good.
The quick gist
- My project: a logo, a cute mascot, a color set, a banner, sticker sheets, and Instagram templates
- Timeline: 2 weeks flat from deposit to files
- Price I paid: $600 for the “Kids Mini Brand Kit,” plus $80 for the sticker sheet layout, and $120 for a birthday invite add-on
- Best part: the mascot works everywhere—print, web, even my Cricut
- Worst hiccup: print colors looked dull at first; fixed with new files the next day
What I asked for (and why)
I said, “Make it friendly, not cheesy. Think school fair meets library.”
I wanted:
- A logo that reads clear from far away
- A simple mascot kids could point to and name
- A color set that’s bright but not neon
- Canva posts I could reuse every week
I’m a sucker for vivid palettes in other projects—if you’re curious how neon can still feel thoughtful, here’s my hands-on dive into neon nostalgia in graphic design.
My cart is called “Sunshine Story Cart.” The crowd is toddlers to first graders. Parents hang close. We keep it gentle.
How the process went
First, a quick Zoom call. About 30 minutes. We shared a mood board on Pinterest. I showed them fonts like Baloo 2 and Poppins. They showed color swatches—sunshine yellow, tangerine, mint, sky blue, and a soft navy for text.
Five business days later, I got two logo concepts in my inbox:
- Concept A: balloon letters with confetti sprinkles
- Concept B: a book shape with a smiling kite threading through the title
I picked B. It felt playful and clean.
We did two rounds of edits. I asked them to make the kite eyes a bit bigger and move the string so it didn’t cross the Y. We also swapped the body font to Nunito. It reads easy. No extra license needed.
What I got (with real files I’m using)
- Logo pack: full color, one-color, and a tiny version for tags
- Mascot: “Kiko the Kite,” with happy and wink faces (PNG and SVG)
- Color set: sunshine yellow, sky blue, tangerine, mint, and soft navy
- Fonts: Baloo 2 for the logo feel; Nunito for text
- Social kit: 12 Canva templates (events, quotes, new book, thank you)
- Print items: a 3×6 ft banner layout and a sticker sheet with 8 die-cuts
- A short brand guide: do/don’t rules, clear space, and tone tips
They delivered files by a tidy Dropbox folder. Everything was named well, like “SSC_Logo_Primary_RGB.png.” It sounds small, but it helps when you’re late and juggling snacks.
Real-world tests (the fun part)
- Vinyl banner at FedEx Office: I printed the 3×6. It popped. Kids waved at Kiko before they saw me. Text stayed sharp.
- Stickers from Sticker Mule: the one-color mascot cut clean. No weird edges.
- Cricut vinyl: the first SVG had too many points and made the machine slow. I told them. They sent a “simplified paths” version. That one zipped.
- Instagram: I used the Canva templates for a “Storytime at 10:30” post. Took me five minutes. I just swapped the book cover and typed.
- Birthday invite add-on: we used it for my daughter’s 6th. It matched the brand, but had party sprinkles and a balloon 6. Grandma cried. Good tears.
That banner run reminded me of working on far bigger canvases—if oversized prints interest you, I unpacked what actually worked when I designed truck graphics earlier this year.
A print color hiccup (and the fix)
My first batch of flyers at Staples looked dull. The bright yellow turned muddy. I emailed a photo. They replied in a few hours with CMYK files and a note on paper choice. I reprinted on a satin stock. Much better. They later added Pantone notes to my guide. That saved me time.
The good stuff
- Bright, friendly style that still feels clean
- Mascot works small and big (screen and print)
- Fast replies—usually same day, not on Sundays
- Clear Canva templates I could tweak without pain
- Thoughtful touches: diverse kids on the flyer art, not just one look
The not-so-good
- One email had a broken Canva link (fixed in 10 minutes, but still)
- First color files were only RGB; print needed CMYK and Pantone notes
- The first font suggestion needed a paid license; they swapped to Nunito after I asked
- Minor file naming mix-up on the sticker assets (two “final” files); they cleaned it up quick
What it cost me (and what I got back)
- $600 for the kit
- $80 sticker sheet layout
- $120 for the birthday invite
Deposit was 50% through Stripe. Final payment before file handoff. I got AI, EPS, PDF, PNG, and SVG. That covers web, print, and my little craft chaos.
Did it pay off? My second Saturday with the new banner had 40% more families stopping to read. I’m not a math whiz, but I felt it. Kids also asked for “the kite sticker,” which turned into book sales from our used bin. Tiny wins stack up.
Support after handoff
A week later, they checked in. I asked for a back-to-school poster edit. They charged $60 and sent it the next morning. Not free, but fair.
Who this fits (and who it doesn’t)
- Great for: daycares, toy shops, kids party planners, tutors, storytime folks like me
- Maybe not perfect for: teen brands or edgy vibes; their style leans sweet and bright
If your audience skews older—think adults scrolling for connection rather than kids hunting for stickers—you might look at how dating apps present a more polished, flirty tone. A smart example is the way Badoo’s recent redesign walks the line between playful and sophisticated—the review unpacks its color choices, onboarding flow, and micro-copy so you can borrow tactics that keep grown-up users tapping, swiping, and coming back for more.
Another real-world example—outside the app universe—comes from the nightlife scene. If you need inspiration for branding an upscale, adults-only event space, take a peek at how Liberty Swingers stages its visuals and messaging; the site showcases tasteful color palettes, clear membership guidelines, and a concise value proposition that shows how you can speak to a mature crowd without feeling stuffy.
Tips if you hire them
- Bring 5 photos of styles you like. Pictures beat words.
- Ask for CMYK files and Pantone notes if you’ll print.
- Tell them your printer and paper type. It helps them help you.
- If you use a Cricut, ask for simplified SVG paths.
- Make sure the fonts are free for your needs, or budget a license.
Final take
Kiddieland Graphic Design gave my little story cart a real face. It looks kind. It looks tidy. And it feels like me.
Was it perfect from the first pass? No. We had small bumps—color, links, fonts. But they fixed things fast and stayed friendly. That counts.
If you want cute with craft, and you need files that actually print right, this team is worth a look. And if a kite named Kiko makes kids run to your table? Well, that’s the whole point, isn’t it?