One thing all web designers should know are the basic principles that will make your site effective, usable, responsive, and optimal, so that your site can succeed and people will want to stay on your page, making you money. If you’re just beginning to dabble with web design, some of these words may not make sense to you. That’s okay because as we go on, these words will be defined. If you have a business, then it’s in your best interest to create a website for your potential customers to view. It’s basically become a requirement of any successful company to put their content up on the web since so many people are using it and searching for businesses like yours.

There are fundamental design principles that apply to web design to ensure the triumph of your website. Here are a few principles every web designer should keep in mind when constructing and updating their site.

Less is more

According to Hick’s Law, you should give your users fewer options so they can make quicker decisions. This may sound counterintuitive, but providing too much information for your users to choose from can make them get overconsumed by information and fail to make a purchase or register for your website. When the information is condensed into a limited amount of choices, it creates a better decision-making process for the user. This means that you should keep your navigation options minimal, as well as limit the number of lists, buttons, colors, links, and any other distracting elements. This increases usability, which means your site is easy for users to use.

In other words, don’t overcrowd your page with stuff.

Make use of white space

To make your site look more attractive, and not cluttered, you want to make sure you’re taking advantage of creating white space, or space left empty on a website, on your pages. Web designers make white space by using margins and padding in code to make the elements in your site separated. Using white space is a good idea because it creates a more visually-pleasing experience in users and also keeps your information organized and from becoming crowded.

Utilizing whitespace on your page makes your site look clean, organized, and keeps your users focused on key content

Take time to develop your color scheme

A good website needs a good color scheme. If you use too many colors, too few, or colors that do not complement each other or just plain “look good,” it can really hinder the success of your website. Choosing colors isn’t as thoughtless of a process as it may seem; taking time to understand color theory can help you pick a color scheme that matches with your business’ identity. From analogous, complementary, monochromatic, and triadic, there’s an infinite number of ways you can combine colors. You should also think about what you want your site to say about your business, and pick colors that reflect that.

Spend time creating optimal content

One mark of every successful website that wants to drive traffic and money is if the site is optimal; meaning that if your site is optimized, or search engine optimized, your site ranks higher in search engines. Taking the time to add optimization elements to your page will deliver in positive results that you want to see. Optimal content includes headlines using the h1, h2, h3 tags in HTML, visual media like photos and videos, a call-to-action button, organization of your navigation, and the overall appearance and organization of your website on a mobile device.

Make sure your site is mobile responsive

This brings us to the last, and perhaps most crucial, design principle for the web. Anyone creating a webpage needs to make mobile-compatible pages that translate well on devices other than a desktop or laptop. In 2019, you can bet that most people are looking at websites through their mobile phone, and it’s projected that by 2025, nearly three-quarters (72.6%) of Internet users will solely access the web with their smartphone. So, it’s safe to say you need to make your site mobile-friendly or else you won’t drive much traffic.